Monetizing Your Blogs
Monetizing Your Blogs
When it comes to making money with online blogs, there are many different
opportunities available. Like regular websites, you could integrate Google
Adsense, or other advertising networks such as AdBrite, or you could implement
CPA offers from services like CPALead.com.
But it doesn’t stop there.
As a blogger, you can make money by promoting affiliate products on your
website, by growing a list that you can promote your own products and services
to, and you can even make money by joining blog project databases, where you
are paid for writing about new launches, providing feedback on company
products, or in offering paid reviews for other new bloggers who are interested in
gaining traffic from you.
Of course, how much money you can make will ultimately depend on how much
traffic you are able to generate to your website.
The more traffic, the more lucrative your blog will be to potential paid sponsors,
and of course, with consistent traffic you can make money through commissions
from affiliate products that are purchased through your referral.
As someone who has been blogging for over five years, I always recommend to
new bloggers that they focus on growing traffic before ever trying to monetize
You need to build a reputation within your market, generate as many back links
as possible, and push your website out in front of as many potential prospects as
possible before you focus on making money from your blog. You need a captive
audience, a loyal following, and return visitors who find your website informative,
useful, interesting and worth returning to time and time again.
Once you have solidified yourself within the blogging community, you can then
take it a step further by implementing money-making strategies into all areas of
your blog, but you need to lay the groundwork first and focus on generating a
steady stream of traffic to your website.
That being said, even from the birth of your website there are a few things that
you should do that can be monetized in the future. One of these things involves
building a list.
While you may have an RSS subscription option on your website, you need to
take it a step further by implementing an autoresponder opt-in form on your site
that captures your visitors information and lets you stay in touch with your
By doing this, you are able to grow a relationship with your target market, and
once you have developed that relationship, you can begin to make money with
direct offers, affiliate products and referrals even before your blog is generating a
lot of traffic.
To do this, you need two things:
1) Code Banter’s autoresponder plugin available free at
2) An Autoresponder Account, available at http://www.GetResponse.com or
With these two resources, you will be able to start growing a list from the very
first day that your website is developed. All you need to do is consider what
“subscription bait” (also referred to as your “opt in bribe”) you are going to use in
order to motivate your visitors into becoming newsletter subscribers.
The easiest way to do this is by purchasing rights to a high quality report from
places like http://www.ContentGrab.com or in outsourcing the development of a
free report or ebook from an experienced freelancer on websites such as
If you are capable of writing yourself, you could save yourself time and money by
developing a short report that specifically caters to your blogs theme. You NEED
to make sure that what you are offering is relevant to your topic.
Once you have a report ready, you can log into your autoresponder account and
create your welcome email, which is the introductory email automatically sent to
each subscriber upon confirmation of their request to join your list.
This email will thank them for subscribing and will include the download link to
Just like in monetizing your website, you need to first work to build a relationship
with your list so that they trust your recommendations and look to you as a sound
source of advice, tips and information relating to the subjects that interest them.
Spend some time engaging with your subscribers, offering them free material,
information, tips and resources that will help them.
If you do this, it won’t be long before you have a loyal following of people who will
eagerly open up your emails, respond to your offers and genuinely investigate
the products that you promote.
When it comes time to promoting products, don’t worry if you don’t have the
ability to develop your own product line. Using services like the Clickbank
marketplace, you will be able to instantly locate dozens of high quality products
The Clickbank.com marketplace is filled with thousands of products that you can
promote. It’s free to setup a Clickbank.com affiliate account, so you can begin
exploring potential products and services instantly.
Here is an overview of how to choose the best products for your niche:
Visit http://www.ClickBank.com and click on the Marketplace link. Then, enter in
keywords relating to your market in order to generate a page listing products and
services that you can promote as a ClickBank affiliate.
Whenever you view the details of any given offer, you will see stats located under
each listing, one of these statistics is called gravity.
The gravity rating in Clickbank.com is just an estimate of the most recent sales
for a particular product. The higher the gravity rating, the more popular the
product is among affiliates since it appears that the product is receiving a large
number of sales.
When a product also has a high gravity rating, since sales are factored in, it
means that the product is converting. That’s the critical aspect of selecting a
product to promote within Clickbank.com. You always want to ensure that the
product you are promoting actually converts.
Another element to monetizing your blog that you can implement even before
you begin to generate traffic is Google Adsense.
With Adsense, you are paid for every click made to advertisements featured
throughout your blog. It’s free to join as an Adsense advertiser, and you are able
to generate code that you simply copy and paste into your blogs pages that will
feature advertising boxes from various merchants.
To sign up, visit http://www.Google.com/adsense and create your account.
Once you have it all set up, you will be able to customize the size and color
scheme of your Adsense advertising boxes so that it blends well with your
existing blog’s theme.
This is an easy way to start making money with your blog even with little traffic,
because rather than selling directly to your target audience, you are simply
making money each time they click on your ads, costing them nothing in the
process (you earn money even if they never purchase anything from these
You can also create campaigns within your Adsense account so that you can
have a number of different advertisements across a network of blogs, which will
give you the ability to determine what advertisements are converting and working
well, and which ones may need to be tweaked to better preform.
From personal experience, larger square ad boxes convert better, with the colors
modified to blend well with your website. You don’t want these advertisements to
intrude on your visitors experience navigating throughout your website, but
instead focus on creating advertisements that fit well within your template and
use a similar color scheme.
Start with the 250×250 square ad boxes o the 300×250 medium size if your blog’s
theme can accommodate it. Otherwise, the tower advertisements can be
integrated into the side panels of most blog themes.
The 728×90 leaderboard ad box is great for the upper portion of your blog’s
theme, right under the header, or at the very bottom, featured within the footer
area of your website.
Just be sure to avoid overloading your website with Adsense advertisement
Remember, that you want to provide your visitors with the most experience
possible so that they return to your site frequently.
Besides, if that isn’t enough incentive to be careful about the number of ads that
appear on your website, Google’s Terms of Service state that you are not
permitted to feature more than three advertisements on any given page, so be
sure to review their restrictions and terms prior to integrating Adsense on your
There is a free plugin available for WordPress that will help you integrate Google
Adsense advertisements into your blogs pages.
You can download it from:
You will also want to create individual channels for each blog that you plan to
feature Adsense on, so that you can determine what campaigns are working well,
and track the CTR of each advertisement.
If you find that a particular ad isn’t preforming well, you can choose to change the
placement, color scheme or size of the ad, as well as the general channel so that
your advertisements are highly targeted to your audience.
For those who are interested in participating in blog networks that pay you per
assignment or project, there are many different opportunities available to even
the newest blogger. Here is a break down of the different options available to
Pay Per Post
Pay Per Post is one of the larger services available that offer bloggers the
opportunity to get paid for blogging about specific subjects. In fact, they are one
of the pioneers of “paid to blog” opportunity-based marketplaces.
This is a super program for start up bloggers as you can earn $5.00 per post
regardless of your current traffic, or how new your blog may be. I joined this
network immediately after settting up my blog and have experienced great
success with it. It’s really a lot of fun!
This works similarly to Pay Per Post where you can browse and accept
opportunities however it’s still growing in size and isn’t nearly as popular as Pay
Per Post. Still, It’s a great opportunity for new blogs and bloggers with very few
requirements such as the fact that your blog must be at least two months old and
you must have the ability to use Paypal to receive your earnings.
The Review Me program works differently than the Pay Per Post one because
with ReviewMe.com, potential advertisers will contact you directly offering to pay
you to review their website or blog.
This site includes aspects of both Pay Per Post and Review Me, in which you can
browse and accept offers as well as allow advertisers to contact you directly with
Blogger Wave can pay you up to $10.00 per post and have very few
requirements, making this is a great choice for new bloggers.
This company will pay you $6.00 + per post with the payments increasing as your
blog grows in popularity.
Blogvertise works very differently from that of Pay Per Post and Review Me in
terms of how opportunities are offered and completed. With Blogvertise, their
system matches bloggers to available offers, based on the type of content and
LinkWorth is one of the web’s largest and most innovative marketing portals that
caters to both Advertisers and Partners. We have a multitude of products and
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